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Keywords: Cloud computing
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Journal Articles
Technological advancements and social challenges for one-to-one marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (6): 509–516.
Published: 28 October 2013
..., one-to-one marketing and the resistance to incursions on consumer privacy. © Emerald Group Publishing Limited 2013 Social media Privacy Cloud computing Customer relationships Mobile applications One-to-one marketing An executive summary for managers and executive readers can...
Journal Articles
Empowered
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (6): 460–461.
Published: 13 September 2011
...Janis Dietz Josh Bernoff and Ted Schadler . Empowered . Boston, MA : Harvard Business School Press 2010 . 249 pp $27.95 , ISBN: 978‐1‐4221‐5563‐9 © Emerald Group Publishing Limited 2011 --> Social networking Smart technology Cloud computing...
