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Keywords: Co‐operatives
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (4): 368–376.
Published: 01 July 2001
... Marketing Association 2000 . 207 pp. US$39.95 Marketing Retail trade Brands Advertising Co‐operatives Salespromotion In summary, Clark was able to present a convincing epilogue on success stories in co‐marketing. The crescendo of the book occurs in Part 2 where the eight‐step...
