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Keywords: Co‐operatives
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (4): 368–376.
Published: 01 July 2001
...David R. Fortin Marketing Retail trade Brands Advertising Co‐operatives Salespromotion Some of you may recall Shawn Clark from his columns on marketing strategy appearing regularly in Marketing News. Probably rightfully so, Clark defines himself as a “marketing man” (p. ix...
