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Keywords: Co-evolution
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–13.
Published: 14 August 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Social influence Social selection Similarity-attraction Self-congruence Purchase Intention Network analysis Co-evolution Marketers often try to understand the role of consumers’ social networks in consumption...
Includes: Supplementary data
