...Ibtissame Abaidi; Patrice Cottet; Jamila Abaidi Purpose This research aims to examine the co-production of a product as a source of psychological well-being for consumers. Design/methodology/approach A quantitative experimental study on the theme of cosmetics products was conducted using...

...Jason Flores; Arturo Z. Vasquez-Parraga Purpose – This study’s aim is to investigate whether offering a co-production opportunity as a choice or as the only means of service rendering influences customer value creation and satisfaction. This research incorporates two empirically supported sources...