... the end does not justify the means as it is the product that is important – as this will outlive any titillating adverts – if it is any good! © MCB UP Limited 2003 Advertising effectiveness Codes of practice Product quality Product strategy Marketing strategy Consumer marketing...

... to illustrate how common ethical fallacies can be uncovered and dispelled among employees. © MCB UP Limited 1999 Codes of practice Corporate policy Ethics Marketing philosophy Moral responsibility Personal reputation at stake Third, self‐interested businesspeople should understand...

...? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly. © MCB UP Limited 1997 Ethics Codes of practice Consumer behaviour Corporate image Empirical research on ethics and social responsibility in marketing has been extensive...