... Marketing ((2001) Quorum Books, Westport, CT). © MCB UP Limited 2003 Advertising effectiveness Codes of practice Product quality Product strategy Marketing strategy Consumer marketing An advertisement for a pizza place near a college campus ran an advertisement in the school paper...

... to illustrate how common ethical fallacies can be uncovered and dispelled among employees. © MCB UP Limited 1999 Codes of practice Corporate policy Ethics Marketing philosophy Moral responsibility Companies institutionalizing ethics Historically, few people appreciated the pervasiveness...

...? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly. © MCB UP Limited 1997 Ethics Codes of practice Consumer behaviour Corporate image A consumer products company plans to target a low cost infant formula directly...