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Keywords: Coding
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (1): 15–26.
Published: 01 March 1994
... shows these two functions. Coding Complaints Customer service Data collection Product quality Research Sales methods Service quality TQM The inability of firms to provide consumers with acceptable products and services is expensive. The cost of not doing things right the first time...
