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Keywords: Cognitive age
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (3): 317–327.
Published: 14 May 2018
... Thai adults is used to test the predictive power of gerontographics against predictive measures based on both chronological age and cognitive age. Findings The findings of the study show that the gerontographics model is more powerful in predicting certain types of older adults’ consumer behaviour...
Journal Articles
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (5): 455–466.
Published: 14 August 2017
... as a moderator of this influence. Design/methodology/approach Data were collected in France and Mainland China and consisted of answers to 300 questionnaires for the French seniors and 264 questionnaires for the Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age...
