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Keywords: Cognitive factors
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 459–473.
Published: 05 June 2024
... the following: H2. Green perceived quality has a positive impact on green trust. Scholars have examined the influence of cognitive factors (Ahmad and Zhang, 2020 ; Issock et al., 2020) and affective factors (Chen, 2010 ; Ha, 2022 ; Hameed et al., 2019 ; Wei et al...
Includes: Supplementary data
