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Keywords: Cognitive heuristics
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1074–1088.
Published: 06 November 2025
... a difference. Corresponding author Maria D. Molina molinad2@msu.edu 05 02 2025 10 06 2025 05 08 2025 14 09 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Cognitive heuristics Product...
Includes: Supplementary data
