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Keywords: Cognitive lock-in
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 489–497.
Published: 14 November 2016
... a multilayered analysis of focus group participants and a quantitative experiment. The findings indicate that both the power law of practice theory and cognitive lock-in are plausible explanations for the choice of print over digital media format. Anjala S. Krishen is the corresponding author and can...
