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Keywords: Cognitive psychology
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (6-7): 558–560.
Published: 04 November 2014
... process Persuasion techniques Subconscious influence Cognitive psychology Message design In Methods of Persuasion author Nick Kolenda insightfully integrates some basic, well-known (as well as several not-so-well-known) principles of perception and learning from the fields...
