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Keywords: Collaborative consumption
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Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 387–410.
Published: 15 January 2026
... economy, and others that impede it, but there has not yet been a theoretically grounded empirical examination of which factors drive consumers to adopt collaborative consumption. The purpose of this study is to present a comprehensive meta-analysis investigating the factors affecting consumer adoption...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 326–339.
Published: 28 October 2025
... guidance for platform developers and marketers seeking to expand globally. Sharing service systems Collaborative consumption Access exchange markets Lateral exchange markets Cultural orientation Consumer culture theory recognition of how both the macro-social (structural) and micro-social...
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 340–355.
Published: 09 October 2025
...Paula Antón-Maraña; Clara Pérez-Cornejo; Paula Rodríguez-Torrico Purpose Current consumption patterns have aggravated environmental degradation. In response, collaborative consumption ( CC ) through collaborative platforms (CPs) has emerged as a sustainable alternative. Although CPs can support...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 368–386.
Published: 30 September 2025
... on their frequency of repair. Research limitations/implications The findings of this study advance the literature by using COM-B to explore repair as a type of collaborative consumption. The authors also respond to a gap in the literature regarding behaviour change strategies that focus on circular consumption...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2024) 41 (2): 162–179.
Published: 16 February 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sharing economy Collaborative consumption Consumer behaviour Literature review VOSviewer 3Data analysis – Selected articles were analysed, and the excel file was completed with details about...
Journal Articles
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... shopping in stores and collaborative consumption. This study reveals a third motive, related to the need for control, that drives shopping on the same screen. Screen sharing can increase efficiency, social bonds and control, due to the transparent presentation of information on the screen, but it also can...
Journal Articles
Journal of Consumer Marketing (2020) 37 (4): 413–422.
Published: 24 March 2020
...Michael Frechette; Mark Arnold; Andrew Kaikati; Nitish Singh Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car...
Journal Articles
Journal of Consumer Marketing (2019) 36 (6): 705–714.
Published: 31 May 2019
...Belem Barbosa; Isabel Fonseca Purpose Collaborative consumption emerges from social practices such as sharing, lending and gifting. It is becoming more common among consumers, boosted by the internet, which facilitates the collaboration process with both strong and weak ties. This paper aims...
Journal Articles
Journal of Consumer Marketing (2019) 36 (3): 366–378.
Published: 04 April 2019
...-concept Moral identity Collaborative consumption Lateral exchange Peer-to-peer Socio-cognitive theory A person’s kindness, it seems, cannot be bought. For when it is, the seller ceases to perceive the action sold to be motivated by kindness […] (Batson et al., 1978 , p. 90...
Journal Articles
Journal of Consumer Marketing (2018) 35 (4): 377–391.
Published: 11 June 2018
...Christoph Mittendorf Purpose This paper aims to focus on online hospitality platforms in the collaborative consumption environment. In particular, this paper investigates the impact of trust on the obtainers’ intentions to “inquire about accommodations” and to “request a booking” on Airbnb.com...
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