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Keywords: Collaborative consumption behavior
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Journal Articles
Understanding collaborative consumption behavior in the context of car-sharing: an ethical perspective and empirical analysis
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 411–431.
Published: 26 November 2025
...Shweta Jha; Bipul Kumar Purpose This study aims to understand collaborative consumption behavior in the context of car-sharing. In this endeavor, it uses a combined theoretical lens of value-belief-norm ( VBN ) theory and the issue-contingent model of ethical decision-making. The study considers...
