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Keywords: Collectivism/individualism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 469–483.
Published: 21 June 2021
... 01 2021 22 03 2021 Haithem Zourrig can be contacted at: hzourrig@kent.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Fraud Collectivism/individualism Perceived deceptiveness Allocentrism/idiocentrism Cultural tightness...
