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Keywords: Colleges
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Journal Articles
The largest segments that should not be served: higher education marketing serving the growing slacker segment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 378–380.
Published: 12 September 2008
... increasingly use high stakes testing before students are allowed to graduate, the marketing practices of higher education could be serving the decline of thinking among college graduates. Textbooks target sales to faculty who want quantities of teaching aids to simplify the work, and schools can make classes...
