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Keywords: Coloniality
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 549–557.
Published: 20 July 2023
...Haseeb Shabbir; Michael R. Hyman; Alena Kostyk Purpose This special issue explores how marketing thought and practice have contributed to systemic racism but could alleviate racially insensitive and biased practices. An introductory historical overview briefly discusses coloniality, capitalism...
