...Manoshi Samaraweera; Jeanetta D. Sims; Dini M. Homsey Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower) on the label have the same effect? This paper aims to examine the role...

...Jungsil Choi; Young Kyun Chang; Kiljae Lee; Jae D. Chang Purpose This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus primarily on uncovering the causal mechanism in which such effect is mediated by warmth...