... trust and brand commitment). Design/methodology/approach The conceptual model and associated hypotheses are tested with a sample of 1,505 consumers. Data were analysed through partial least squares structural equation modelling. Findings The results demonstrate strong relationships between...

... relationship between commitment to a social network online community and information seeking behavior at the community. This relationship was expected to be moderated by individuals' sensitivity to group conformity. A visual inspection of the plot suggested a meaningful implication, but no significant...

.... Findings Results indicate that brand credibility, commitment and connection are essential in developing branding strategies for “healthy brands.” A credible brand minimizes risk and increases consumer confidence. When consumers believe that a brand is credible and repeatedly purchase it, a commitment...