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Keywords: Communal
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (1): 189–196.
Published: 30 January 2019
... Emerald Publishing Limited Licensed re-use rights only Women are typically perceived as possessing communal characteristics (e.g. focus on others, caring, nurturing) (Bakan, 1966), including often being more concerned about human welfare than are men (Bampton and Maclagan, 2009). Therefore...
