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Keywords: Communication management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1)
Published: 25 January 2013
... Keywords Older consumers, Consumer behaviour, Perception, Communication management, Market segmentation, South Africa http://www.emeraldinsight.com/10.1108/07363761111115953 This article originally appeared in Volume 28 Number 2, 2011, pp. 114-24, Journal of Consumer...
Journal Articles
The grey awakening: a South African perspective
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (2): 114–124.
Published: 22 March 2011
... suggested that this attitude may be attributed to the age differential between those consumers within the mature market and those individuals employed within advertising agencies (Thompson and Thompson, 2009). Older consumers Consumer behaviour Perception Communication management Market...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (5): 326–327.
Published: 01 August 2008
... Audience (1st ed.) . Hoboken, NJ : John Wiley & Sons 2008 . 219 pp. $24.95 (hardback) www.wiley.com © Emerald Group Publishing Limited 2008 --> Communication management Multimedia Communication technology According to co‐authors Brian Reich and Dan Solomon...
