... of mobile marketing. The study reveals several implications for theory and practice relating to the antecedents of mobile marketing acceptance among the youth consumer segment within China, a large and emerging market. Mobile communication systems Marketing communications Communication technologies...

... tangible tips and tools to utilize in the real world marketing plans. © Emerald Group Publishing Limited 2010 Mobile communication systems Brand loyalty Communication technologies Consumer behaviour From the iPhone to the Droid to the Palm Pre, smartphones are dramatically changing...

..., it is hypothesized: Esther Swilley can be contacted at: esthers@ksu.edu © Emerald Group Publishing Limited 2010 Communication technologies Risk management Data security Privacy Customer orientation An executive summary for managers and executive readers can be found at the end...

...Marianna Sigala Charlene   Li and Josh   Bernoff . Groundswell. Winning in a World Transformed by Social Technologies . Harvard Business Press , 2008 . 304 pp. , ISBN: 978‐1‐4221‐2500‐7   US$29.95 © Emerald Group Publishing Limited 2009 --> Communication...

... of diffusion of IT to elder consumers as evidenced by their reticence to interact with higher information technologies such as PCs and the internet. © Emerald Group Publishing Limited 2009 Communication technologies Older consumers Marketing mix An executive summary for managers...

... Group Publishing Limited 2007 Communication technologies Experience Baby boomer generation An executive summary for managers and executive readers can be found at the end of this article. The target population of this study consists of Finnish baby boomers. Strictly defined...