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Keywords: Communities
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (6): 400–411.
Published: 07 September 2012
...Huiju Park; Hira Cho Purpose This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach An empirical study was conducted using a developed research model that hypothesized...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (3): 293–295.
Published: 04 May 2010
...Kirk Hazlett Larry Weber . Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.) . Hoboken, NJ : John Wiley & Sons, Inc. 2009 . 230 pp. $24.95 (hardback) www.wiley.com © Emerald Group Publishing Limited 2010...
