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Keywords: Complaint
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Journal Articles
Online service failure: how consumers from emerging countries react and complain
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (1): 44–54.
Published: 05 January 2022
...-commerce and the influence of cultural dimensions on complaint intentions. Design/methodology/approach A survey was conducted with 553 customers from Brazil, India and China. A model was proposed and tested using structural equation modeling. Findings Results indicate that satisfaction with service...
