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Keywords: Computation difficulty
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Journal Articles
Dual-process model for the influence of taxes and fees inclusion on price perceptions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 204–217.
Published: 18 February 2022
... Publishing Limited Licensed re-use rights only Processing fluency Political affiliation Computation difficulty Multi-dimensional prices Price fairness perceptions Taxes and fees Marketers often face the choice between either including or excluding taxes and fees in the price...
