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Keywords: Computer software
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Journal Articles
Purchasing pirated software: an initial examination of Chinese consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (6): 340–351.
Published: 01 October 2005
... the west and the east is a major reason. © Emerald Group Publishing Limited 2005 Computer software Counterfeiting China Consumer behaviour Factor analysis An executive summary for managers and executive readers can be found at the end of this article. A total of 340...
Journal Articles
Understanding consumer ethical decision making with respect to purchase of pirated software
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (2): 96–111.
Published: 01 April 2002
.... The significant relationship between judgments that an action is morally acceptable and the intention to perform the action is substantiated by the findings of Dubinsky and Loken (1989). © MCB UP Limited 2002 Decision making Ethics Consumer behaviour Risk Perception Computer software...
