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Keywords: Confirmatory factor analysis
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Journal Articles
Masstige model: a multi-industry validation and extension
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–14.
Published: 17 February 2026
... research design was used, collecting data from 996 respondents across three industry categories in the UAE . The study applied a two-stage multivariate analysis using confirmatory factor analysis ( CFA ) to assess the model's validity and reliability. First, a first-order CFA was conducted to establish...
