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Keywords: Conglomerate company
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–12.
Published: 04 September 2026
... loyalty Conglomerate company Motorcycle brands This study was conducted as part of collaborative research (Kando project) with Yamaha Motor Co., Ltd., and Ritsumeikan University. Many firms operate as conglomerates, and brand value increasingly depends on the interplay between corporate...
