... Dekhili can be contacted at: sihem.dekhili@unistra.fr 18 10 2018 08 06 2019 12 03 2020 20 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Fashion industry Animal welfare Conjoint analysis Consumers’ preference...

... In contrast to most environmental studies, this study considered consumers’ decision processes, using conjoint analysis to clarify the relative importance and value of the environmental aspects affecting small independent grocers. Conjoint analysis Atmospherics Store environment Relative importance...

... in these studies, the authors first choose a product that the respondents are familiar with and use on a daily basis. Second, the authors conduct a series of conjoint analysis in which respondents are presented with a set of options simultaneously and are asked to make a choice of adoption among those options...

...Jean C. Darian; Louis Tucci Purpose The purpose of this research is to investigate the relative importance to consumers of different health benefits of food. Design/methodology/approach This study uses conjoint analysis to investigate the relative importance of five health benefits...

... conjoint analysis, in addition to the traditional comparison of central tendencies. A comparison of means does not show any significant differences among the three groups and the overall pattern of relative importances is similar for all three sub‐cultural groups. However, conjoint analysis did detect some...

...Pascale G. Quester; Justin Smart A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product...