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Keywords: Conjoint analysis
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Journal Articles
Journal of Consumer Marketing (2020) 37 (6): 661–673.
Published: 25 June 2020
..., employee welfare, animal welfare and slow fashion attributes, and confirmed that animal welfare exerts the strongest influence. Fashion industry Animal welfare Conjoint analysis Consumers’ preference Proselfs Prosocials Globalization conducted to more complex supply chains that become...
Journal Articles
Journal of Consumer Marketing (2018) 35 (5): 465–479.
Published: 13 November 2018
... In contrast to most environmental studies, this study considered consumers’ decision processes, using conjoint analysis to clarify the relative importance and value of the environmental aspects affecting small independent grocers. 11 03 2017 20 07 2017 04 11 2017 08 01 2018...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2011) 28 (6): 421–428.
Published: 13 September 2011
...Jean C. Darian; Louis Tucci Purpose The purpose of this research is to investigate the relative importance to consumers of different health benefits of food. Design/methodology/approach This study uses conjoint analysis to investigate the relative importance of five health benefits...
Journal Articles
Journal of Consumer Marketing (2002) 19 (2): 130–148.
Published: 01 April 2002
... conjoint analysis, in addition to the traditional comparison of central tendencies. A comparison of means does not show any significant differences among the three groups and the overall pattern of relative importances is similar for all three sub‐cultural groups. However, conjoint analysis did detect some...
Journal Articles
Journal of Consumer Marketing (1998) 15 (3): 220–238.
Published: 01 June 1998
...Pascale G. Quester; Justin Smart A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and product...

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