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Keywords: Consumer activism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1089–1101.
Published: 09 October 2025
... understanding of boycott emergence – bridging political consumerism with social movement theory – and refines existing motivational typologies within consumer activism research. Corresponding author Sezgin Ateş sezginates@anadolu.edu.tr 27 11 2024 12 04 2025 10 06 2025 16 08 2025...
Includes: Supplementary data
