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1-2 of 2
Keywords: Consumer behaviors
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Journal Articles
Queueing management and improving customer experience: empirical evidence regarding enjoyable queues
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (4): 257–268.
Published: 13 June 2016
... Consumer behaviors Waiting line Some service enterprises have attempted to attract customers to queues through such promotional activities as creating a long queue, limiting the quantity of goods available, fixing and short promotional time, broadcasting about their products through the news media...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 390–391.
Published: 27 July 2012
...George R. Cook Article 13: “Nonconscious processes in consumer behavior” is a discussion by the authors to try and shed some light on the effects of nonconscious priming as it relates to the goal pursuit of individuals in the marketplace, and how our knowledge with regard to the nonconscious...
