Keywords: Consumer behaviour
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2025) 42 (7): 980–995.
Published: 04 September 2025
..., Hedonist and Unconcerned. These segments provide empirical insights into how sustainable attitudes translate into action, when high-status symbolic products are involved. Originality/value This study enriches consumer behaviour research by exploring the interplay between sustainability, and symbolic...
Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 861–873.
Published: 06 August 2025
... Consumer behaviour Narcissism SLR Topic modelling Betweenness centrality BERTopic Conflict of interest statement: The authors hereby confirm that there is no conflict of interest in this submission. 08 06 2024 01 10 2024 04 03 2025 29 05 2025 22 06 2025...
Journal Articles
Journal of Consumer Marketing (2024) 41 (2): 213–225.
Published: 29 February 2024
... theory and practice in a dynamic and broad sense, as it may concern not only one factor or phase of consumer behaviour but can influence subsequent consumer decisions and behaviour in several aspects. Therefore, past financial and behavioural investments can affect individuals’ choices, evaluations...
Journal Articles
Journal of Consumer Marketing (2024) 41 (2): 162–179.
Published: 16 February 2024
...Cecilia Grieco; Chiara Palagonia Purpose The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have produced a rich field of research into different aspects of consumer behaviour...
Journal Articles
Journal of Consumer Marketing (2022) 39 (5): 432–444.
Published: 31 May 2022
... that the use of mobile devices in a shopping-related manner leads customers to make fewer unplanned purchases compared to those who do not use mobile devices, as they are better equipped to stay on track while shopping. Impulse-buying Mobile device Shopper marketing Smartphone usage Consumer behaviour...
Journal Articles
Journal of Consumer Marketing (2022) 39 (1): 133–144.
Published: 26 January 2022
... service encounter leads to negative customer emotions. This results in verbal, non-verbal or physical expressions during such an encounter. These expressions are followed by post-consumption behaviours, such as negative word of mouth (NWOM), exit and revenge. Consumer behaviour Service recovery...
Journal Articles
Journal of Consumer Marketing (2021) 38 (2): 147–158.
Published: 21 December 2020
... Consumer behaviour Vanity Grooming Male cosmetics Marketing strategy Men's appearance Men are rapidly expanding their space in the cosmetics [ 1 ] market. Even though men have shown greater recognition of the need to maintain a good appearance (Chiu et al., 2019 ; Khan et al...
Journal Articles
Journal of Consumer Marketing (2020) 37 (7): 775–784.
Published: 31 August 2020
... at: karina.tondevold@hhs.se 18 12 2019 31 03 2020 12 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Co-creation Self–brand connection Reference groups Brand attitudes Person pictures Dissociation New product...
Journal Articles
Journal of Consumer Marketing (2020) 37 (7): 785–794.
Published: 10 August 2020
... Brand engagement Self Consumer behaviour BESC Cross-country differences The notion that brands become part of consumers’ extended selves has been well established in the psychological and marketing literature (Escalas and Bettman, 2003 ; Lisjak et al., 2012 ; Reimann et al...
Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2019) 36 (7): 885–900.
Published: 03 October 2019
... and highlight the positive role of a brand in the context of improving eating habits. Findings extend the understanding of the consequences of attachment beyond its influence at the attitudinal level by focusing on concrete consumer behavior. Social implications It is recognized that despite good intentions...
Journal Articles
Journal of Consumer Marketing (2019) 36 (7): 948–961.
Published: 03 September 2019
... of the relationship between religion and consumption. Past studies have not explored the mediating influence of values between religiousness and various consumer behaviour variables. There is a scope for improving and enriching the theory by explaining the relationships through mediators and moderators, that can...
Journal Articles
Journal of Consumer Marketing (2019) 36 (3): 401–409.
Published: 16 May 2019
... personal disagreements, allowed the researcher to maintain investigative distance. Word of mouth (WOM), which has long been known to impact consumer behavior, is “the act of consumers providing information about goods, services, brands or companies to other consumers. Such information...
Journal Articles
Journal of Consumer Marketing (2019) 36 (2): 253–263.
Published: 13 February 2019
... to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Atmospherics Consumer behaviour Browsing...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2018) 35 (6): 653–662.
Published: 13 November 2018
... designed to provide insights into a common consumer behavior. Originality/value This paper provides a broad conceptual model and explores several details of consumer collecting behavior as a basis for future research. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use...
Journal Articles
Journal of Consumer Marketing (2018) 35 (4): 366–376.
Published: 11 June 2018
... promotions (Nielsen, 2009 ; Bolton et al., 2010). Consumer behaviour Brand loyalty Price promotions In-store marketing © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 10 03 2017 20 06 2017 07 09 2017 31 10 2017...
Journal Articles
Journal of Consumer Marketing (2018) 35 (4): 403–413.
Published: 11 June 2018
... 21 02 2017 22 12 2017 22 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Gender Consumer behaviour Online reviews Experimental design Digital marketing Hedonic and utilitarian consumption Expressing subjectivity...

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