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Keywords: Consumer behaviours
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Journal Articles
Customer value‐chain involvement for co‐creating customer delight
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (7): 486–496.
Published: 01 December 2004
... delight, the loyalty that comes from such interaction and the positive referrals that result from happy and delighted customers. © Emerald Group Publishing Limited 2004 Consumer behaviours Value chain Customer satisfaction Regardless of industry, almost all companies are operating...
