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Keywords: Consumer confidence
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (2): 111–117.
Published: 06 May 2014
... of perceived economic welfare (i.e. see the economy and their family's financial situation as worse this year versus last year) were less motivated to consume for status. Furthermore, this relationship was positively moderated by education. No relationship was found between consumer confidence (i.e. consumers...
