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Keywords: Consumer confusion framework
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Journal Articles
Consumer confusion: a systematic review and research directions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 445–456.
Published: 08 June 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Systematic literature review Consumer confusion Customer confusion Consumer confusion framework Marketing as a discipline has always involved an element of confusion in the typical buyer–seller relationship...
