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Keywords: Consumer culpability
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–17.
Published: 28 July 2026
...Kexin Su; Siti Ngayesah Ab Hamid; Che Aniza Che Wel; Qiangqiang Du Purpose This study investigates how consumer culpability and consumer perceived ethicality ( CPE ) jointly shape divergent responses to corporate social irresponsibility ( CSI ) in China’s fast fashion market. This study aims...
