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Keywords: Consumer decision making
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (3): 248–257.
Published: 26 April 2013
... Marketing strategy Consumer decision making Life events Financial planning Situational decision making Psychographic traits Sandwich generation Funds management An executive summary for managers and executive readers can be found at the end of this article. The importance of the Baby...
