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Keywords: Consumer decision-making
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Journal Articles
Journal of Consumer Marketing (2017) 34 (7): 552–565.
Published: 13 November 2017
...Ioanna Anninou; Gordon R. Foxall Purpose This study aims to examine functional foods, a relatively recent development in the food industry, from the perspective of consumer decision-making. It deals specifically with consumers’ attitudinal dispositions towards such products and seeks an overall...

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