Keywords: Consumer entitlement
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Journal Articles
Journal of Consumer Marketing (2021) 38 (7): 780–790.
Published: 22 September 2021
...Joanna Phillips Melancon; Mary Jane Gardner; Vassilis Dalakas Purpose The purpose of this study is to explore the antecedents of consumer entitlement among loyal consumers in response to a perceived brand failure, as well as the effect of consumer entitlement on satisfaction and behavioral...

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