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Keywords: Consumer interaction
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 390–391.
Published: 27 July 2012
... . Armonk, NY and London : M.E. Sharpe 2012 . 331 pp. , ISBN: 9 780765 629654 © Emerald Group Publishing Limited 2012 --> Marketing theory and practice Marketing mix management Targeting Consumer interaction Comparative advertising Brand experience Consumer generated product...
