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Keywords: Consumer landscape
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 472–475.
Published: 01 November 2011
...David Fortin; Mark Uncles; David Fortin; Mark Uncles Purpose As one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today. This paper aims to introduce the special issue and attempts...
