... , O.A. , Kesavan , R. and Bernacchi , M. (2004), “ Customer value‐chain involvement for co‐creating customer delight ”, Journal of Consumer Marketing , Vol. 21 No. 7 , pp. 486 ‐ 96 . May , L. and Hoffman , S. (1991), Collective Responsibility: Five Decades...

...), “ Neuromarketing: the hope and hype of neuroimaging in business ”, Nature Reviews Neuroscience , Vol. 11 , pp. 284 ‐ 92 . Consumer marketing Consumer research Product design Branding This book is a timely and interesting read for anyone interested in the application of brain science to marketing...

... it and how it applies to their own businesses and embrace it with full confidence. Modelling Consumer marketing Consumer research Marketing models Decision making Customers Chris   Diener , PhD , JD , MBA . Using Choice Modeling To Supercharge Your Business . Ithaca, NY...

... associations between gender, drivers (antecedents) of store satisfaction and store satisfaction in grocery retailing. It employs various approaches. Thus an additional purpose is to discuss the findings from the various approaches with respect to consumer marketing. Design/methodology/approach The data...

... when their community participation is merely for corporate profit. Those who find it interesting to diagnose consumer marketing trends and to ponder what the future holds given the rapid pace of advancing technology will enjoy this book. Jeff Howe captures excitement and analysis in his writing...

... . $29.95 © Emerald Group Publishing Limited 2009 --> Consumer behaviour Consumer marketing Marketing strategy Marketing theory Marketing – either in academia or the marketplace – is in a middle‐aged state. Such an evaluation is the reason why a marketing revolution is needed. Gamble...

...‐to‐consumer marketing of pharmaceuticals provide a context for discussion of the marketing efforts of a specific medically implanted device: cochlear implants for children. Findings Since CI implantation is controversial among some members of the deaf community, the marketing of the product for children...

...Dennis Pitta; Srinivas Sridharan; Madhu Viswanathan Purpose The purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in subsistence marketplaces. Design/methodology/approach...

..., technical advice and member‐populated forums. © Emerald Group Publishing Limited 2006 Customer loyalty Consumer marketing Customer retention customer relations It is more than the latest marketing catch phrase – through diligent application of dialogue marketing, network‐building...

...Dennis A. Pitta; Danielle Fowler Purpose To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments...

... of Japanese‐brand items we can see on the street is close to 50 percent, even though there is a famous “Big 3” in the USA. The situation in Europe or Oceania is similar. Today there is a great variety of Japanese high‐tech products in almost all the developed regions. Innovation Consumer marketing...

... of the study are given. The implications of the findings for marketing management are also discussed in the paper. © Emerald Group Publishing Limited 2004 Influence Consumer marketing Consumer research An executive summary for managers and executive readers can be found at the end...

...Janis Dietz © Emerald Group Publishing Limited 2004 --> Ethnic groups Multi‐cultural society Consumer marketing USA Marilyn Halter uses modern consumer capitalism and its role in ethnic marketing to educate marketers. She also uses her literary podium to make her own social...

... firms can manage customers’ complaints to enhance customer satisfaction. © MCB UP Limited 2003 Consumer behaviour Complaints Consumer marketing Customer satisfaction Managing consumer post‐purchase dissatisfaction Despite the strategic importance of listening to and managing...

... the end does not justify the means as it is the product that is important – as this will outlive any titillating adverts – if it is any good! © MCB UP Limited 2003 Advertising effectiveness Codes of practice Product quality Product strategy Marketing strategy Consumer marketing...

... compensatory showed 45 percent and 33 percent success rates respectively. © MCB UP Limited 2003 Heuristics Consumer marketing Branding Decision making Sets Managers The main purpose of this study is to investigate an issue that emanates from the view that the consideration set...

... that women’s child‐bearing role and the associated childcare and domestic duties were still a formidable barrier and discriminatory factor in respect of their employment outside the home. Women Roles China Consumer marketing Marketers and consumer researchers Historically, marketers...

... of the book, the application of Motigraphics to consumer behavior? Richard C.   Maddock . Motigraphics: The Analysis and Measurement of Human Motivation in Marketing . Westport, CT : Quorum Books   January 2000 . 320 pp. , ISBN: 1‐56720‐284‐5   $69.50 (hardback) Consumer...

...) Consumer marketing Consumer behaviour Who are the new consumers and why are they so important? David Lewis and Darren Bridger address these issues in their new book, The Soul of the New Consumer. David Lewis holds a doctorate in psychology from the University of Sussex and is chairman...

... Ethics Decision making Consumer marketing The marketing discipline has devoted considerable conceptual and empirical work to research on ethical issues (e.g. Ferrell and Gresham, 1985; Hunt and Vitell, 1986; Ferrell et al., 1989). This is probably because marketing, in general...