.... Social identification Behavior intentions Consumer identification Community Consumer value‐creation Firm value‐creation Consumer behaviour Consumer marketing An executive summary for managers and executive readers can be found at the end of this article. Consistent...

... . A.K.   Pradeep . The Buying Brain: Secrets to Selling to the Unconscious Mind . New York, NY : Wiley 272 pp. , ISBN: 978‐0‐470‐60177‐8   $18.45 © Emerald Group Publishing Limited 2011 --> Consumer marketing Consumer research Product design Branding This book...

..., but for those who master it – you will be very impressed and gratified with the end point results. Those who embrace change are often pleasantly surprised with the results! Modelling Consumer marketing Consumer research Marketing models Decision making Customers Marketing executives need to know...

... associations between gender, drivers (antecedents) of store satisfaction and store satisfaction in grocery retailing. It employs various approaches. Thus an additional purpose is to discuss the findings from the various approaches with respect to consumer marketing. Design/methodology/approach The data...

...Brian A. Vander Schee Jeff   Howe . Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business . New York, NY : Crown Business   2008 . 320 pp.   $26.95 © Emerald Group Publishing Limited 2009 --> Consumer marketing Internet Group...

... : Kogan Page   2005 . $29.95 © Emerald Group Publishing Limited 2009 --> Consumer behaviour Consumer marketing Marketing strategy Marketing theory Marketing – either in academia or the marketplace – is in a middle‐aged state. Such an evaluation is the reason why a marketing...

...‐to‐consumer marketing of pharmaceuticals provide a context for discussion of the marketing efforts of a specific medically implanted device: cochlear implants for children. Findings Since CI implantation is controversial among some members of the deaf community, the marketing of the product for children...

...Dennis Pitta; Srinivas Sridharan; Madhu Viswanathan Purpose The purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in subsistence marketplaces. Design/methodology/approach...

... (the 80‐20 Pareto Principle). © Emerald Group Publishing Limited 2006 Customer loyalty Consumer marketing Customer retention customer relations It is more than the latest marketing catch phrase – through diligent application of dialogue marketing, network‐building and relevant rewards...

...Dennis A. Pitta; Danielle Fowler Purpose To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments...

... Emerald Group Publishing Limited 2005 Innovation Consumer marketing Customer relations Japan An executive summary for managers and executive readers can be found at the end of this article. For the last several decades most conventional marketing theories have been mainly based...

... of the study are given. The implications of the findings for marketing management are also discussed in the paper. © Emerald Group Publishing Limited 2004 Influence Consumer marketing Consumer research An executive summary for managers and executive readers can be found at the end...

...Janis Dietz Marilyn   Halter . Shopping for Identity . New York, NY : Schocken Books   2000 . 244 pp.   $13   www.schocken.com © Emerald Group Publishing Limited 2004 --> Ethnic groups Multi‐cultural society Consumer marketing USA Marilyn Halter uses...

... Complaints Consumer marketing Customer satisfaction Managing consumer post‐purchase dissatisfaction Firms can heighten their customer retention rate, protect against the diffusion of negative word‐of‐mouth, and minimize disadvantages by effectively managing consumers’ post‐purchase...

... product classes. Implications for brand managers and future research directions are developed. Heuristics Consumer marketing Branding Decision making Sets Managers Five decision heuristics Parkinson and Reilly (1979) first investigated the dynamics of consideration set formation from...

... Marketing ((2001) Quorum Books, Westport, CT). © MCB UP Limited 2003 Advertising effectiveness Codes of practice Product quality Product strategy Marketing strategy Consumer marketing An advertisement for a pizza place near a college campus ran an advertisement in the school paper...

... narrators were still male. Although more equal, there were fewer females depicted as employed, and they were more likely than men to be seen in domestic settings. © MCB UP Limited 2001 Women Roles China Consumer marketing Marketers and consumer researchers Historically, marketers...

..., despite some evidence that education and religiosity may be moderators. © MCB UP Limited 2001 Consumer behaviour Ethics Decision making Consumer marketing The marketing discipline has devoted considerable conceptual and empirical work to research on ethical issues (e.g. Ferrell...

... (Chapter 13). Richard C.   Maddock . Motigraphics: The Analysis and Measurement of Human Motivation in Marketing . Westport, CT : Quorum Books   January 2000 . 320 pp. , ISBN: 1‐56720‐284‐5   $69.50 (hardback) Consumer marketing Consumer behaviour Market research...

...) Consumer marketing Consumer behaviour Who are the new consumers and why are they so important? David Lewis and Darren Bridger address these issues in their new book, The Soul of the New Consumer. David Lewis holds a doctorate in psychology from the University of Sussex and is chairman...