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Keywords: Consumer misclassification
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 125–138.
Published: 29 October 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online reviews User-generated content Consumer misclassification Consumer-to-consumer information sharing User-generated content (UGC) refers to any digital content that is voluntarily created and posted as videos...
