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Keywords: Consumer perceived ethicality
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–17.
Published: 28 July 2026
...Kexin Su; Siti Ngayesah Ab Hamid; Che Aniza Che Wel; Qiangqiang Du Purpose This study investigates how consumer culpability and consumer perceived ethicality ( CPE ) jointly shape divergent responses to corporate social irresponsibility ( CSI ) in China’s fast fashion market. This study aims...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 482–493.
Published: 26 October 2012
... the construct of consumer perceived ethicality (CPE) of the brand, and further research on CPE and its influence on consumer decisions has been called for (Brunk, 2010 ; Cohn, 2010 ; Shea, 2010). Manchester United immediately suggests ideas such as football, England, the colour red, and superior team...
