... methodology for extending traditional SLRs. Design/methodology/approach A comprehensive review of the privacy literature is conducted to demonstrate the efficacy of the SLR with HAIS (SLR-HAIS) approach, using 149 articles published by top marketing journals on consumer privacy. The PRISMA approach...

...-personalization-privacy paradox, wherein the benefits of genetically tailored offerings are balanced against the potential risks to consumer privacy. Design/methodology/approach Using an online survey developed in partnership with a leading Swedish genealogy organization, this study uses structural equation...

... 2024 Emerald Publishing Limited Licensed re-use rights only Personalization Smart devices Consumer privacy Trust Artificial intelligence Personalization-privacy paradox The application of artificial intelligence (AI) technology in various aspects of marketing communications...

...Balakrishnan Unny R.; Samik Shome; Amit Shankar; Saroj Kumar Pani Purpose This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this evolving research area. Design/methodology...

...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Zahid Hussain Purpose This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action. Design...

... that a general positive attitude towards innovation increases acceptance of the app. Originality/value The study contributes to research on consumer privacy, both in general in its application of the calculus model but also specifically in the context of contact-tracing apps. Moreover, as the results...

... on marketing analytics, the benefits and challenges it presents and the implications of its policy and legal framework. Marketing analytics Internet of things Internet of everything Consumer privacy My Bui can be contacted at: mbui@lmu.edu 12 02 2019 28 10 2019 08 02 2020 09...

... that ultimately influence the consumer’s attitude toward data collection programs. The study investigates a hierarchical model of individual traits, information privacy orientation and consumer privacy concerns. Design/methodology/approach – The empirical research utilizes structural equation modeling...