... methodology for extending traditional SLRs. Design/methodology/approach A comprehensive review of the privacy literature is conducted to demonstrate the efficacy of the SLR with HAIS (SLR-HAIS) approach, using 149 articles published by top marketing journals on consumer privacy. The PRISMA approach...

...-personalization-privacy paradox, wherein the benefits of genetically tailored offerings are balanced against the potential risks to consumer privacy. Design/methodology/approach Using an online survey developed in partnership with a leading Swedish genealogy organization, this study uses structural equation...

... value personalization demonstrated higher trust and self-efficacy than those who value privacy. Personalization declaration and privacy assurance are also effective in tipping the balancing act (Zeng et al., 2021) and a consumer’s privacy valuation often interacts with situational...

...Balakrishnan Unny R.; Samik Shome; Amit Shankar; Saroj Kumar Pani Purpose This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this evolving research area. Design/methodology...

...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis; Zahid Hussain Purpose This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action. Design...

... that a general positive attitude towards innovation increases acceptance of the app. Originality/value The study contributes to research on consumer privacy, both in general in its application of the calculus model but also specifically in the context of contact-tracing apps. Moreover, as the results...

... Limited Licensed re-use rights only Marketing analytics Internet of things Internet of everything Consumer privacy The number of electronics and machines connected to the internet, such as computers, mobile devices, wearables, appliances and other gadgets exceeds the number of human...

... that ultimately influence the consumer’s attitude toward data collection programs. The study investigates a hierarchical model of individual traits, information privacy orientation and consumer privacy concerns. Design/methodology/approach – The empirical research utilizes structural equation modeling...