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Keywords: Consumer reviews
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 655–665.
Published: 12 August 2019
.... Originality/value This study is one of the first to examine consumer reviews in detail in the sharing economy and compare topics from consumer reviews between Airbnb and hotels. Recent research in the hospitality area has documented the effect of both positive and negative electronic word of mouth (eWOM...
