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Keywords: Consumer savings
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Journal Articles
Consumer savings: a bibliometric analysis-based literature review
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 821–837.
Published: 25 July 2025
...Subhashini Santhanam; Bharadhwaj Sivakumaran; Md Asadul Haque Purpose This study aims to provide a comprehensive review of existing literature on consumer savings. Design/methodology/approach A bibliometric analysis was conducted on 1,078 journal articles, followed by a cluster analysis...
