...Sadaf Mollaei; Goretty M. Dias; Jennifer K. Lynes Purpose The purpose of this study was to identify consumer segments for the Canadian population based on factors guiding their food choices, to leverage their preferences and dietary characteristics as a robust starting point for the development...

..., analysis of variance and post hoc tests were applied to analyse the data. Findings Six distinct consumer segments were identified: passionate foodies (12.0%), interested foodies (21.5%); moderate foodies (21.7%), traditional foodies (17.1%), light foodies (18.2%) and non-foodies (9.5%). The nutritional...