... of the consumer segments and product prices on consumers’ showrooming and webrooming behaviours. Design/methodology/approach Leveraging survey data from a sample of 512 omnichannel consumers in Australia, this study uses cluster analysis to identify distinct consumer segments. This study uses multigroup...

... usefulness and perceived ease of use. A regression analysis identifies the variables with the greatest influence on purchase intentions. Findings Four segments result from the analysis: unconcerned, retro eco-friendly, non-materialistic converted and converted. The converted consumer segment had...

... the nutrition and weight benefits are very positive factors, taste, cost and ease of preparation inhibit consumption. Results of the cluster analysis suggest that marketing strategies should be adapted for different consumer segments. Research limitations/implications The sample size is fairly small – 250...

... Demographic Storm . New York, NY : Amacom, a division of American Management Association   2008 . 268 pp.   $24.95   www.amacombooks.org © Emerald Group Publishing Limited 2010 --> Demographics Consumer segments Consumer behaviour Labour force The Age Curve's structure...