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Keywords: Consumer stakeholders
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Journal Articles
Consumer legitimacy: conceptualization and measurement scales
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 385–397.
Published: 21 February 2020
... 16 03 2019 18 10 2019 11 01 2020 28 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Scale development Organizational legitimacy Institutional environment Consumer stakeholders Research finds that firms need...
