Keywords: Consumer trust
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Journal Articles
Journal of Consumer Marketing 1–19.
Published: 18 September 2026
... was conducted following the PRISMA protocol. The review synthesizes findings from diverse research designs to identify theoretical themes related to socially (dis)connected consumer trust in AI . Findings Seven thematic domains emerged from the analysis – spanning social connection and belonging, self...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 717–730.
Published: 30 June 2025
... in China to test the relationships between important stimuli and consumers’ PI on livestreaming platforms, considering the impact of gender differences and consumer trust. Findings Our main findings include (1) price concessions and frequency of interaction in livestreaming platforms positively affect...
Journal Articles
Journal of Consumer Marketing (2018) 35 (5): 522–532.
Published: 09 November 2018
... study suggest that retailers’ CSR reputation had a significant positive effect on perceived quality, consumer trust and purchase intentions, and price had a negative impact on consumers’ purchase intentions. Results also revealed a significant three-way interaction among the three independent variables...
Journal Articles
Journal of Consumer Marketing (2018) 35 (5): 502–511.
Published: 06 November 2018
... framework. Aikaterini Vassilikopoulou can be contacted at: katerina4@hotmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Blame Crisis management Consumer trust Product-harm crisis Perceived severity According to Haas-Kotzegger...
Journal Articles
Journal of Consumer Marketing (2017) 34 (6): 505–514.
Published: 11 September 2017
... into consideration to achieve consumer trust. […] although rational prediction is clearly an important part of trust, it provides a grossly incomplete understanding of trust on its own […]. To warrant the label of trust, other conditions must be present. Their theoretical framework of trust includes two more...

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